Friday, November 6, 2009

health care & heath bars (part 2)

alright, so after i posted this morning i read melanie & erin's posts. and as i was getting ready for work, i realized that perhaps scientifically establishing a link between health care & heath bars isn't the way to go. why not simply establish the connection with a really good marketing campaign?

it seems to me that there are a lot of people out there that want to talk about health care, but when's the last time you had a water cooler discussion about chocolate-covered toffee goodness? it's been a long time, right? that could easily be remedied with a little creative marketing from heath. and, according to melanie's post, they've relied on a health based campaign in the past. so, i'm here to say: heath, it's time to get back to your roots.

why shouldn't heath be the official sponsor of a nationalized health care plan? now before you groan or cheer about national health care, understand i'm not praising or poo-poo-ing it. it's just being used as it relates to the topic. and nationalized health care needs a good sponsor. Health Care & Heath Bars ... They Go Hand in Hand! perhaps a series of print ad featuring celebrities munching on heath bars with the slogan, "a heath for your health." who wouldn't trust the candy that backs the president? and that the president endorses in advertising in return?

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want to hear other views on today's topic? visit the links on the right.
they have plenty to say.

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